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The popularity of artificial intelligence (AI) in the IT industry has overpowered the marketing strategies of almost all businesses at present. Startups are using AI as a buzzword; they use the term as a means to attract their target audience with an aim to project themselves as providers of cutting-edge technology. According to most startups, AI is about to transform the way business is done in a very short span of time. One of the online retail big shots has claimed that using AI in recommending products to customers makes their shopping experience better. However interesting and alluring that might sound, according to AI experts, this is not artificial intelligence, rather a smart business strategy that triggers customers to buy more.