The thinking was simple; if each of these aspects is translated into a score, it can help measure and improve a business’ growth. “Everyone is trying to solve the same issue, but what makes us unique is our ability to achieve the same goal, but with a mathematical simulation of the subjective problem,” smiles Dr. Srinivas Kilambi, founder of DXi.
DXi or Digital eXperience Index is the concept of quantifying a subjective behavior and arriving at a score of 0 to 100, rating the possibility of a visitor buying a product or a service through the website. DXi enables this ability through predictive analytics, powered by machine learning (ML) and the company’s proprietary advanced algorithms.
Through its solution, the company handles the data of websites and the visitor behaviors by directly taking it from different sources including Google Analytics, Adobe Analytics, or structured data shared by its client and stores them in a CSE file. DXi then removes the outliers on cleansing and normalizing the data. This ready-to-use cleansed data is then processed through a series of 25 ML algorithms, reducing the metrics to a definite number with the assessment criteria that matters.
On feeding the score into its deep ML algorithms and generating deeper insights into its clients’ websites and customers behaviors, DXi offers prescriptions or steps which support businesses to improve their scores and hence the conversion rates.
Everyone is trying to solve the same issue, but what makes us unique is our ability to achieve the same goal but with a mathematical simulation of the subjective problem
The platform can be easily integrated with Google Analytics or Adobe Analytics, or can be used as a stand-alone system into which data can be fed; this data includes text, images, and videos. DXi is currently working to improve its integration abilities and the system’s capability to work with both structured and unstructured data. This technology that takes complex inputs and yet simple to use is a must-have for digital marketers to achieve the ability to correlate a visitor’s online behavior with conversions.